Social Media Bootcamp:
Learn how to build a powerful Social Footprint in 5 weekly sessions...
Week 1: Build Your Social Footprint Foundation
Goal: Make your online presence cohesive, credible, and ready for discovery.
Topics:
- Claim your brand identity across platforms
- Set up profiles that match your website
- Craft a simple bio that says who you serve and how
- Add links, calls to action, and branded visuals
- Understand your audience’s online habits
Deliverable: A unified social profile system with correct links and branding.
Week 2: Content that Gets Attention
Goal: Learn what to post, how to post, and why it matters.
Topics:
- The three types of posts: value, personal, promotional
- Simple content formulas that work everywhere
- How to turn your website pages into social content
- How to write captions that spark engagement
- The role of consistency and tone
Deliverable: A weekly content blueprint based on your niche.
Week 3: Grow Your Visibility
Goal: Get discovered by the people who need you.
Topics:
- How hashtags actually work
- How platform algorithms reward behavior
- The importance of early engagement
- Using comments, shares, and participation to grow reach
- Curating connections: groups, forums, communities
Deliverable: A visibility plan that increases your discoverability each week.
Week 4: Video and Story Formats
Goal: Use the highest performing formats to amplify your reach.
Topics:
- Why vertical video matters
- Simple talking head scripts for beginners
- Using Stories, Reels, Shorts, and TikTok in a beginner friendly way
- Tools for editing quickly
- How to turn a single idea into multiple short video pieces
Deliverable: One short video published and repurposed across platforms.
Week 5: Build a Sustainable System
Goal: Leave with a repeatable workflow that keeps your platform growing after the class ends.
Topics:
- Creating a weekly or monthly posting system
- Planning content themes
- Tracking what works and what does not
- Introduction to scheduling tools
- How to use your social media to pull people back to your website
Deliverable: A complete 30-day social media plan.